An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
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Inside our quest for that lightest bottle achievable, we took our eyesight into a group of qualified glassmakers. Discovering shapes and glassblowing approaches to minimise glass usage without the need of compromising toughness.
The result noticed glass staying hand-blown right into a teardrop condition. For the first time inside the model’s heritage, the long-lasting square Johnnie Walker bottle has been reformed.
Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion of the spear for glass—especially for companies wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to lift the 'collective consume IQ' by raising general public recognition of the results of Liquor and supporting accountable drinking.
This new, lightweight bottle is actually a matter of exquisite beauty; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will proceed making use of these learnings throughout our variety, using more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a beneficial effects throughout the broader field and help uncover new prospects for lighter, reduced carbon packaging alternate options.”
Sure—this collectible edition might be purchased on the web and transported securely for your door with signature confirmation.
Designed through a exam-and-study design with exterior glass makers, this gentle-excess weight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for lightweight, and helps find new prospects for lighter, lower carbon packaging possibilities.
“We didn’t determine what we had website been heading to have the ability to accomplish after we set out to thrust the boundaries of luxurious, and the result is something which many explained wouldn't be feasible.
The complex worries that lightweighting offers led us to include various style and manufacturing specs that we could not have envisaged At first of our journey; from your necessity of a tear drop condition which Now we have moulded to still mimic the long-lasting sq. sort of Johnnie Walker bottles, on the addition of a protective cage to permit for just a spherical base, and also the hand-creating and filling of each unique bottle to stay away from damages in generation.
With less than 888 bottles launched globally, Each and every bottle is individually numbered and presented in a luxurious collector’s scenario.
“As an alternative to keep this new understanding near to our upper body, we’re excited to be offering a royalty-absolutely free licence to our granted British isles patent to the entire world.
In whisky packaging, luxury commonly means hefty—Consider thick bottles with significant stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that thinking and embrace the notion that lithe is luxurious.
We've been a global leader in beverage Alcoholic beverages with an outstanding assortment of models across spirits and beer.
That process fell to Diageo’s global design and style director Jeremy Lindley. Energy and protection were Lindley’s priorities, but operate necessary to abide by form. Right after Discovering which the Normally strongest shape for glass would be the teardrop—The form it Obviously assumes when liquid—Lindley and his workforce made a teardrop with square sides, inside a nod for the vintage Johnnie Walker silhouette.
Johnnie Walker set out to progress the spirits market by experimenting with light-weight glass for its luxury whiskies, encouraged with the trend to 'sensitive' rather than 'weighty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.